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Social Innovation
Individuals who transform their awareness will inspire changes in lifestyle, values, and beliefs, moving toward happiness and regeneration. They will seek to engage and create values that align with their inner transformation; at the same time, they need to connect as a community to initiate ventures, business models, and organizations grounded in social welfare and natural regeneration values.​
​These new individuals will require new business models, new ways of governance, and new operational methods to create the necessary changes. Social enterprises and purpose-driven work serve as bridges between inner transformation and social impact, turning personal growth into organized, impactful action.
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These new enterprises embody sustainable values and aim for the well-being of both people and nature. We pioneer this movement through XomTour, a social enterprise dedicated to promoting conscious and responsible tourism. Following the principles of community-based tourism, XomTour strives to make tourism more sustainable and beneficial for both people and the land
About XomTour
XomTour is a social enterprise advocating the shift to regenerative tourism. It works as a platform that connects tourists and businesses with local communities practicing responsible and conscious tourism.
XomTour envisions a tourism industry that positively impacts visitors, local communities, and the environment through meaningful interactions.
In order to re-imagine the way we travel, XomTour’s action includes:
- Designing and coordinating sustainable, meaningful travel experiences.
- Offering educational programs on community-based/ regenerative tourism.
- Consulting innovative and ethical tourism organization on how to practice regenerative tourism
- Researching and advocating for regenerative tourism.
- Building a multi-stakeholder ecosystem to drive systemic change in the tourism industry.
​To counteract the damage of mass tourism, XomTour seeks to generate positive impact on locality in term of culture, economy and environment.
1. Social Economy
By choosing service manage and run by local people or impactful enterprises, the money is directed to the local economy. We ensure fair distribution of income among stakeholders rather than concentration of wealth. The tour guide can also be local farmers, fishermans, artisans, etc. who has their own livelihood. It doesn’t make them rely entirely on tourism, but tourism act as an additional support for their sustainable livelihood.
2. Environment
Consciously choose service providers that is practicising reducing waste, circular economy, upcycling, eco-friendly materials. Especially, local people who has intimate relationship with the land posses a sacred traditional knowledge on managing the resource sustainably. XomTour seeks to support those grandma, grandfathers, organic farmers doing what they do best - steward the land.
3. Culture
XomTour encourages local share their authentic way to travelers. It encompasses eating seasonal vegetables or traditional rustic meals, folklore and festivals, caring for the soil and river. By making them aproud of their tradition, XomTour also supports preserving local culture.